How do you introduce Rancho Queimado to someone who has never been there—and may not even speak Portuguese? Modulare Empreendimentos chose video to extend that invitation. On July 22, 2026, it released an English-language production introducing an international audience to local landscapes, culture and flavours.
Watch the video
Open on YouTube ↗An introduction with a local voice
According to the company’s presentation, the route takes in mountain landscapes and the central square, connecting the scenery with community life. The heritage of German immigration and strawberry growing help explain some of the features that give Rancho its identity.
The narrative also highlights food and artisanal production. These subjects introduce a town through familiar experiences: a shared table, paths between rural areas and encounters with local traditions. The language changes; the focus is on what makes the place recognisable.
What changes when a town speaks to people far away
Choosing English offers an entry point for people discovering Rancho for the first time. Our editorial reading of the initiative is straightforward: showing landscapes alongside stories and customs gives visitors more to work with when imagining a trip.
The video can be shared with friends abroad or anyone planning to visit Santa Catarina. For residents, it may also prompt another question: what would you show of your town in a first introduction? The value of this invitation lies in sparking curiosity and starting a conversation about the place.
Tourism and a property project in the same production
The piece was produced by Modulare and also presents the Maxxi Valley concept. In the announcement accompanying the video, the company describes the development as undergoing studies and approval, with sales subject to registration of the property development. This is the stage stated in that material; it does not represent the opening of a new attraction or accommodation.
The July publication remains available on the company’s official channels. To see the complete presentation and form your own impression of this view of Rancho, open the YouTube video using the button below.
SOURCES & NEXT STEPS
Modulare · official announcement, video and stated status of Maxxi ValleyModulare Empreendimentos · video on the official YouTube channelDeOlhoNaIlha · reference article, July 22, 2026Sources reviewed on October 21, 2026. Original text by Portal Rancho Queimado, based on the sources listed.
